User Retention on iOS vs. Android

User Retention

We are happy to announce the introduction of two new and improved StartApp SDKs: the updated InApp SDK and the InApp Plus SDK. Below, we explain each SDK and what they offer in addition to an in-depth explanation for why we decided to implement these changes:

Updated InApp SDK:

In addition to our banner ads, full-page ads, and app walls, the updated InApp SDK includes our new and improved Slider ad unit and our new Native Ad unit.

Though similar to our old Search Box SDK, the Slider ad unit does not make any changes to the user’s browser settings. Slider ads will take the form of our familiar slider menu, which the user can swipe open from the side of their screen. From this menu, the user can browse through a list of free apps whenever they choose.

We have also included some brand new ad templates to our updated InApp SDK: the “Star Wars” ad, the Swap ad, the Rocket ad, and the Carousel ad (see below). These new templates use bright colors and eye-catching animations to increase click-through-rates and user engagement.

On March 28th, Google announced new policy updates to the Android app community. Some of these updates have a direct effect on our developer community here at StartApp. As with previous Google policy updates, we have worked around the clock to provide a solution which will both comply with Google Play policies and have a minimal impact on our developers.

For those who have not had the opportunity to read the new Google Play policies, here are a couple of the main changes (Full Text of Google Play Developer Policies):

  • Apps must not directly or indirectly engage in promotions via deceptive ads on the web, in other apps, or other properties including push notifications or alerts. Promotional tactics which cause redirection to Google Play or the download of an app without informed user action are also banned, along with unsolicited promotions via SMS
  • Apps and their ads must not modify or add browser setting, browser bookmarks, or home-screen shortcuts

As you can tell, the last item in this list directly affects developers who use our Search Box SDK. Since our Search Box SDK makes changes to the user’s browser settings, it is now considered non-compliant under these new Google policies.

As mentioned above, we have worked around the clock to come up with a fix to reduce the burden on our developers. Therefore, we are happy to announce our new InAppPlus SDK.

InAppPlus SDK:

We know how important our pay-per-download model is to our developers. To ease our developers into the new Google policies, we crafted the InAppPlus SDK.

With InAppPlus, you will continue earning PPD at the same rates as the old Search Box SDK. We even took it a step further by removing the EULA screen. Now, you will earn money from every single download, instead of just EULA-accepted downloads! In addition to PPD, developers who use our InAppPlus SDK will also be earning revenue share on top of the PPD rates, allowing your earnings to stay at the same level as before.

In order to get paid via our pay-per-download model for the InAppPlus SDK, developers must integrate the following ad units for at least 30 days:

  • Slider Ad (see above)
  • Splash Screen
  • Full Page Ad (interstitial, appwall, or exit ad)

Developers also have the option of integrating even more ad units to increase their earnings.

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