A Peek into Mobile Web Search

Mobile Web Search

Millions and millions of mobile searches are done every day, and that number is only expected to rise as smartphones spread across the globe. But, what exactly are people searching for?

We took some data from our mobile search site (www.searchmobileonline.com) and analyzed some of the trends that we saw (US-only).

Below, we count down the top 7 sites/categories. Some of the answers may surprise you!

#7: craigslist

Craigslist is extremely popular in the US. For those unfamiliar with the site, craigslist is organized by city and state, and users can find anything from jobs to pets to personal ads.

The state of Texas had two cities towards the top of our list, Houston and Dallas. Other popular craigslist cities in the US are: Phoenix, Chicago, Atlanta, and New York City.

#6: Sports

Everyone loves their sports, and it seems like a lot of Americans turn to their mobile phone to see news and scores for their favorite teams.

And the most searched sport in the US?

…..The NFL!

Football scores and Fantasy football were second only to ESPN as the most searched term. The Dallas Cowboys were the only specific team to pop-up on our list, which was interesting to see.

After doing some light investigation, we discovered that, during the period of our search data, the Cowboy’s head coach collapsed on the field during a game. The news story must have driven a lot of users to search for more information. The coach is now doing fine, in case you were wondering.

As the basketball season got under way, the NBA started to appear among the top sports terms. The WWE (World Wrestling Entertainment) rounded out the bottom of the list.

#5: Shopping

Online shopping sites are pretty standard in the world of desktop search. The number of searches for online retailers in our data really highlights the growing trend of mobile commerce. As more people move to mobile, consumers will start buying goods from the mobile phones more often.

The most searched US retailer was WalMart, whose mobile site gives users access to buy all kinds of goods from the store. Next on the list was Target, followed by Home Depot, Party City, and Best Buy. Various other home improvement and discount department stores appeared on our list as well.

Party City, which sells party goods like decorations and paper plates, also sells Halloween costumes. Party City was one of many Halloween-themed searches during the 7-day period of search data (which included the days right before October 31).

#4: Yahoo!

Yahoo and its services appeared consistently at the top of our search data. Yahoo mail even appeared higher than GMail in our search results, and Yahoo had almost twice the amount of searches of Microsoft’s Bing.

Yahoo also hosts its own Fantasy Football League. With the amount of sports searches, Fantasy football could have bolstered Yahoo’s numbers as well.

#3: YouTube

It should be no surprise that YouTube is near the top of our list. YouTube was actually the most searched for of Google-owned services.

While we didn’t see searches for any specific videos, we noticed that a lot of users are searching for YouTube music videos and (predictably) websites to pirate songs by converting YouTube videos to mp3s.

As more people get phones that can support a lot of data, more people will be searching for and watching videos directly from their phone.

#2: All things Google

Search queries for Google completely dwarf the numbers seen by Yahoo. Searches for google.com are the most common, followed by searches for Gmail, Google Images, and Google Translate.

It is an interesting phenomenon to see people search for Google Search within another search site. It has been demonstrated time and again, but people really are that loyal to Google.

#1: Facebook

Were you surprised by this one?

Probably not.

By a huge margin, Facebook was the most searched for term on our mobile search site. Search queries ranged from www.facebook.com, “facebook login”, “facebook.com login”, and “face” (which we are only going to assume meant Facebook).

In contrast, searches for Twitter, Instagram, and Pinterest barely cracked the top 20 on our list. Alternative social networks like Mocospace racked up almost as many searches as Twitter, Instagram, and Pinterest combined.

Want to know what else got more search queries than Twitter?

The word “giraffe”.

We don’t know why, either.

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