User Retention

Android, iOS, or Windows Phone?

Everyone knows the three major operating systems: Android, iOS, and Windows Phone (which recently overtook the struggling Symbian OS). Developing an app that is compatible with each operating system can…

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Mobile App IPOs

More Mobile App Companies Move Towards IPOs

Every mobile games developer wants to achieve the same kind of viral success that “Candy Crush Saga” and “Clash of Clans” have achieved. The mobile games industry is exploding, especially…

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Secure Apps

Top 5 Home Security Apps

Vacations should be relaxing and entertaining; however, if you’re concerned about the safety of your home and your belongings, vacations can lose some of their luster. It’s also difficult to…

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Mobile Web Search

A Peek into Mobile Web Search

Millions and millions of mobile searches are done every day, and that number is only expected to rise as smartphones spread across the globe. But, what exactly are people searching…

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App Development Frontier

App Development: The Next Frontier

As the smartphone market continues to mature, some people are already looking ahead to the next big thing. When Apple introduced the iPhone, the smartphone revolution had officially begun. However,…

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Holiday App Optimization

How to Optimize Your App for the Holiday Season

The holidays are increasingly becoming the prime season for app developers. This year, eMarketer estimates that the mobile industry will make up an impressive 16% of all e-commerce revenue during…

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User Retention

User Retention on iOS vs. Android

We are happy to announce the introduction of two new and improved StartApp SDKs: the updated InApp SDK and the InApp Plus SDK. Below, we explain each SDK and what…

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Mobile App Development Tools

6 Popular Mobile Development Tools

As the app market matures, developers need to begin thinking about porting their apps across multiple platforms to increase their audience size as much as possible. But, developing an app…

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Hide default apps

5 Key Ideas Behind Making a Successful App

Many different components have to come together for an app to take off. Timing, ideation, and execution must align perfectly, so much so that it seems as if most success…

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Mobile Apps Business

Mobile Apps: It’s Just Business

Even if making apps is just a hobby for you, you are sure to want some kind of return on the amount of time, energy, money, and resources that went…

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Trick to Build App

The Trick to Building a Million-Dollar App

For better or worse, apps are now an integral part of our lives and will remain so for the foreseeable future. After all, nearly 60 percent of American adults own…

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Game Apps

What We Can Learn From King’s IPO Filing

In case you haven’t heard, King, the maker of popular mobile game Candy Crush Saga, has filed for an IPO (Initial Public Offering) in the United States. Reports have now…

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